Strong mind, muscle, heart:
Leadership growth through physical challenge
You love your life. And you want more.
You've worked hard for the life you've built. You're proud of it. Still, part of you wonders what else you might be capable of. What you might experience. What you might discover about yourself.
You don't need to be unhappy with where you are to be curious about where you could go next.
INTRODUCING THE 2027 SIGNATURE EXPERIENCE
Six months. A small group of women.
A challenge worth choosing.
Individualized leadership coaching, purposeful physical training, and meaningful connection, leading to a shared challenge on Pikes Peak.
The experience at a glance
6 months
February–July 2027
Coaching + training
Individual development
Small cohort
A shared experience for women
Pikes Peak
Colorado · June 2027
We're not here to fix you.
We're here to fuel you.
Maybe there's something you've been wanting to try. A challenge you've been thinking about taking on. Or a part of yourself you're curious to get to know better. What would happen if you gave yourself the opportunity to find out?
We believe there's something valuable about choosing a goal that asks you to stretch beyond what's familiar.
Not because you need to prove you're strong enough. Not because there's something missing in your life.
Because you might learn something about yourself that you couldn't have discovered by staying comfortable.
Choose hard.
You learn a lot about yourself when things get real.
Training for a physical challenge is one thing when you're feeling motivated. It's another when you're tired, your schedule falls apart, or progress isn't happening the way you expected.
That's when the interesting stuff starts.
Do you push harder? Change your approach? Ask for help? What happens to your confidence when something that looked manageable suddenly feels overwhelming?
These aren't questions you have to answer in theory. Physical challenge lets you experience your responses as they happen. And choosing hard doesn't always mean pushing through. Sometimes it means recognizing your limits, choosing differently, or trusting someone else to help you.
The goal isn't to prove how much you can endure. It's to pay attention to what happens when you try.
Meet Layne
Leadership coach. Champion athlete. Still figuring shit out.
Layne Anonsen has spent much of her life choosing hard things.
She's played championship women's tackle football, crossed Ironman finish lines, led teams in the corporate world, and taken on challenges she once couldn't imagine.
But what makes Layne's story interesting isn't only what she's accomplished. It's what she's encouraged other people to attempt. For years, friends and training partners have described Layne as the person who gets them to try something they weren't sure they could do. The one who believes in them when their own confidence falters. The person who shows up when the challenge gets hard.
She doesn't just tell people they can do difficult things. She has a history of doing those things alongside them.
Today, as a Meta Performance™ Certified Coach with Novus Global, Layne brings that same belief in people to her professional coaching work, helping individuals explore their potential and pursue meaningful growth.
Through Strong Mind Muscle Heart, she brings her leadership coaching experience together with her lifelong passion for physical challenge, creating opportunities for others to discover what they're capable of through experiences that engage mind, muscle, and heart.
She's still discovering new things about herself, too. And she'd love some company.
WHAT COULD SIX MONTHS CHANGE For You?
Strong Mind, Muscle, Heart:
The Inaugural Experience
Imagine giving yourself six months to pursue something that matters to you. Not because someone else needs it from you. Because you decided it was worth your time.
In the 2027 Signature Experience, you'll work toward an individual leadership goal while preparing physically for a shared adventure on Pikes Peak.
You'll have coaching to help you examine what comes up along the way. You'll train with purpose. And you'll be part of a group of women who are also making room in their lives for something challenging.
The mountain isn't a metaphor. It's part of the work.
The preparation will ask you to make commitments and keep showing up. You'll encounter days when things go well and others when they don't. You'll make decisions you couldn't have anticipated at the beginning.
The mountain will bring its own demands. But reaching the summit isn't what determines the value of the experience.
What matters is the opportunity to understand how you approach difficulty, what you discover about yourself, and how you choose to carry that learning forward.
You don't have to be an executive. You don't have to be an accomplished athlete.
You bring your own starting point, your willingness to participate, and a reason to begin.